I recently received a copy of Thom Rainer's new book: "Becoming A Welcoming Church". Dr. Rainer is the the President & CEO of Lifeway Christian Resources. In recent years, he has a produced a series of short but powerful books focusing on specific issues of church membership, church decline, & church leadership. In this new book, Rainer focuses on years of research in the area of church guest experience & follow up with those guests. In just 100 pages, he is able to identify some specific issues in how congregations minister to their guests & how to move toward a more effective ministry to newcomers in our churches.
One overarching principle in this book that most churches & church members need to come to grips with is the fact that our churches are not as friendly & welcoming as we think we are. The research shows that guests perceive our churches as friendly...if you already are a part of that church. In short, church members are welcoming to one another, but when it comes to guests, we're not as warm & friendly as we think we are.
This general lack of self-awareness should move church members & leaders to reexamine this aspect of our congregations' ministry to insure that we are as effective in our ministry as possible when it comes to welcoming & caring for the guests who worship in our church this weekend. In order to equip congregations to look in the mirror, Rainer gives not only some ideas but also resources in his book to help our churches see themselves with fresh eyes. Those resources are available in the book & on Dr. Rainer's website. Church leaders would be wise to take advantage of them.
The meat of the book tackles the particular issues of websites, signage, security, cleanliness, & greeters. Rainer gives helpful insight into how to leverage these items in a way that connects with our guests & encourages an atmosphere of authentic, gospel hospitality. One issue that I found somewhat surprising is that research shows that guests feel the most uncomfortable in the minutes prior to the worship service begins. In many places they've been warmly greeted as they arrived, but then they find a seat & are practically ignored until someone stands up & tells everyone to greet each other. Then they're "warmly" greeted again. The problem is that it all comes off as artificial. It's not enough to have a good welcome team. The whole congregation has to see themselves as the welcome team.
The book closes with a great reminder that if we want to be welcoming churches we must be going churches. Our hospitality ministry should really function as an extension of our Great Commission ministry. We reach out to people in our everyday lives. We share the Gospel with them. We share how Christ has changed our lives. We invite them to join us for worship on Sunday. Then the hospitality ministry at our church takes on a greater urgency. It's not just about making sure people get a bulletin. It's about making sure that each person that is a guest in our church feels just as welcomed as they would in our homes or by our Savior.
I would encourage every church leader to pick up copies of this for the church staff, those who serve in their church's hospitality/greeting ministry, & for the congregation in general. The insights & principles in this book need to permeate the cultures of our local congregations so that we not only becoming more welcoming churches, but that we also become more faithful going churches.
This general lack of self-awareness should move church members & leaders to reexamine this aspect of our congregations' ministry to insure that we are as effective in our ministry as possible when it comes to welcoming & caring for the guests who worship in our church this weekend. In order to equip congregations to look in the mirror, Rainer gives not only some ideas but also resources in his book to help our churches see themselves with fresh eyes. Those resources are available in the book & on Dr. Rainer's website. Church leaders would be wise to take advantage of them.
The meat of the book tackles the particular issues of websites, signage, security, cleanliness, & greeters. Rainer gives helpful insight into how to leverage these items in a way that connects with our guests & encourages an atmosphere of authentic, gospel hospitality. One issue that I found somewhat surprising is that research shows that guests feel the most uncomfortable in the minutes prior to the worship service begins. In many places they've been warmly greeted as they arrived, but then they find a seat & are practically ignored until someone stands up & tells everyone to greet each other. Then they're "warmly" greeted again. The problem is that it all comes off as artificial. It's not enough to have a good welcome team. The whole congregation has to see themselves as the welcome team.
The book closes with a great reminder that if we want to be welcoming churches we must be going churches. Our hospitality ministry should really function as an extension of our Great Commission ministry. We reach out to people in our everyday lives. We share the Gospel with them. We share how Christ has changed our lives. We invite them to join us for worship on Sunday. Then the hospitality ministry at our church takes on a greater urgency. It's not just about making sure people get a bulletin. It's about making sure that each person that is a guest in our church feels just as welcomed as they would in our homes or by our Savior.
I would encourage every church leader to pick up copies of this for the church staff, those who serve in their church's hospitality/greeting ministry, & for the congregation in general. The insights & principles in this book need to permeate the cultures of our local congregations so that we not only becoming more welcoming churches, but that we also become more faithful going churches.
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